Fresh
(3D, AR, Branding, Motion Graphics, Social Media)"Where fresh goes, beauty follows" embodies the essence of Fresh LVMH. The brand prioritizes not only its products but also the experiences, culture, and processes that define its identity. By fostering an emotional connection with its audience, Fresh transcends traditional beauty, creating what it calls the sixth sense.
As a Global Digital Design Intern, I contributed to this vision by exploring ways to integrate sensoriality into social platforms. My work included conducting competitor research, developing social media prototypes, incorporating ASMR audio, and conceptualizing 3D designs and AR filter experiences.
As a Global Digital Design Intern, I contributed to this vision by exploring ways to integrate sensoriality into social platforms. My work included conducting competitor research, developing social media prototypes, incorporating ASMR audio, and conceptualizing 3D designs and AR filter experiences.
Sony Music Entertainment
(Motion Graphics, Social Media, Campaign)A compilation of motion artwork, graphics, and campaign assets created under Legacy Recordings as a content intern.
Artists include Khalid, Doja Cat, John Legend, Outkast, and more.
Artists include Khalid, Doja Cat, John Legend, Outkast, and more.
BREWIN’ & GROOVIN’
(Brand Identity, Motion Graphics)
Brewin’ & Groovin is a conference event that harkens back to its roots and serves as a place for enthusiasts to relax and decompress with a cup of coffee. It features activities such as workshops, live music, tasting event, and sustainability lectures led by professional baristas.
Artists & Fleas
(Brand Identity, Motion Graphics)
Artists & Fleas serves as a hub for creators, artists, designers, and curators. In this project, I crafted a new visual identity for Artists & Fleas, adaptable to various contexts and mediums. This rebranding utilizes dynamic typography, which comes to life through motion graphics, on-screen presentations, and environmental installations. The design draws inspiration from the charming character of vintage stamps commonly discovered in flea markets.
Impulse!
(Brand Identity, Motion Graphics)This project is meant to explore the possibilities of adding meaning and narrative to a static corporate mark, and seeing how the movement push a brand's visibility, behavior, and life across platforms. I chose Impulse!, a record label established in 1960 & is best known for it’s jazz & creative musicians.
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