Fresh

(3D, AR, Branding, Motion Graphics, Social Media)

"Where fresh goes, beauty follows" embodies the essence of Fresh LVMH. The brand prioritizes not only its products but also the experiences, culture, and processes that define its identity. By fostering an emotional connection with its audience, Fresh transcends traditional beauty, creating what it calls the sixth sense.

As a Global Digital Design Intern, I contributed to this vision by exploring ways to integrate sensoriality into social platforms. My work included conducting competitor research, developing social media prototypes, incorporating ASMR audio, and conceptualizing 3D designs and AR filter experiences.














© 2024 ANDREA CHANG
This site is undergoing a (never-ending) update 🏃‍♀️